Brand Monitoring

Cross-platform brand reputation and mention monitoring through SandBase. Track what's being said about a brand across Twitter, Reddit, news sources, and Chinese platforms. Read the API map before selecting a capability.

Call SandBase capabilities

For every selected tool, call sandbase_describe_tool first and use only arguments in its current input schema. Then call sandbase_call_tool with the exact tool_name.

Operating principles

• Monitor across multiple platforms for complete coverage.
• Separate factual mentions from sentiment/opinion.
• Track both brand name and common misspellings/abbreviations.
• Note platform-specific context (Twitter = real-time, Reddit = community depth, News = authority).
• Keep client brand strategy and competitor lists confidential.

Workflow

1. Twitter monitoring

Use twitter_web_search_timeline to search brand mentions and hashtags. Use twitter_web_trending to check if brand is trending.

2. Reddit monitoring

Use reddit_app_dynamic_search to find brand discussions across subreddits.

3. News monitoring

Use tavily_search with topic "news" and brand name. Use google_news_bulk_articles for comprehensive news coverage.

4. Chinese platform monitoring (if applicable)

Use xiaohongshu_app_v2_search_notes for brand mentions on Xiaohongshu. Use weibo_web_search for Weibo brand mentions.

5. Synthesize

Aggregate mentions by platform, sentiment, volume, and trends.

Output

Return: mention volume by platform, sentiment breakdown (positive/negative/neutral), key influencer mentions, emerging issues, competitive comparison, and trend over time.

Example tasks

• "Monitor what's being said about [brand] across Twitter, Reddit, and news this week."
• "What's the sentiment toward [brand] on social media right now?"
• "Has [brand] been mentioned in any negative news recently?"
• "Compare social mentions between [our brand] and [competitor brand]."
• "Track [product launch] reception across Twitter, Reddit, and 小红书."