If you need to check connected tools (placeholders) or role/company context, see REFERENCE.md.

SEO Strategy Skill

Guidelines and frameworks for SEO audits, keyword research, content gap analysis, on-page optimization, and competitor SEO comparison.

Data Sources

• SEO (if connected): Keyword data, search volume, difficulty scores, ranking positions, backlink profiles. See REFERENCE.md for included servers (e.g. Ahrefs, Similarweb) and alternatives.
• product analytics (if connected): Cross-reference keyword targets with organic traffic and conversions to validate which keywords drive visits and conversions.

If no tools are connected, use web search for the keyword landscape and note: "For precise volume and difficulty data, connect an SEO tool via MCP per REFERENCE.md."

Keyword Research Framework

• Primary keywords — high-intent terms tied to the product or service
• Secondary keywords — supporting terms and variations
• Long-tail opportunities — lower-competition phrases with clear intent
• Question-based keywords — "how to", "what is", "why does" (People Also Ask)
• Intent classification — informational, navigational, commercial, transactional

Assess each opportunity: search demand (high/medium/low), difficulty (easy/moderate/hard), relevance, and recommended content type.

On-Page SEO Checklist

• Title tags: unique, 50–60 characters, target keyword
• Meta descriptions: compelling, 150–160 characters, CTA
• H1: exactly one per page, primary keyword
• H2/H3: logical hierarchy, secondary keywords
• Keyword usage: first 100 words, natural throughout, no stuffing
• Internal linking: related content, descriptive anchors, orphan pages identified
• Image alt text: descriptive, keywords where relevant
• URL structure: clean, readable, keyword-inclusive

Content Gap Analysis

• Competitor topic coverage — topics competitors rank for that the site does not
• Content freshness — pages not updated in 12+ months
• Thin content — insufficient depth (e.g. under 300 words for informational)
• Missing content types — guides, comparison pages, glossaries, tools
• Funnel gaps — missing content at awareness, consideration, decision stages
• Topic clusters — pillar pages with supporting content

Technical SEO Foundations

• Page speed, mobile-friendliness, structured data (FAQ, HowTo, Product, Article)
• Crawlability: robots.txt, sitemap, canonicals, noindex/nofollow
• Broken links, HTTPS, Core Web Vitals (LCP, FID/INP, CLS), indexation risks

Competitor SEO Comparison

Compare: keyword overlap and gaps, domain authority signals, content depth, publishing frequency, backlink profile, SERP feature ownership, technical advantages.

Using This Skill

When auditing SEO or researching keywords:

1. Define scope: URL/domain, audit type (full, keyword, content gap, technical, competitor).
2. Pull data from SEO and product analytics per REFERENCE.md when connected.
3. Apply keyword research, on-page, content gap, and technical frameworks above.
4. Output prioritized action plan: quick wins (this week) and strategic investments (this quarter).