Competitor Alternatives

Create trustworthy comparison assets that drive qualified demand.

Required Inputs

• Campaign slug
• Target competitor set
• Desired page type (alternative, vs, alternatives list)
• Primary audience segment

Workflow

1. Read scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
2. Define comparison intent and page format.
3. Gather internal truth for your product strengths and limits.
4. If web browsing is available, verify competitor claims and cite sources.
5. If web browsing is unavailable, create fallback assumptions and caution flags.
6. Build comparison narrative beyond feature tables.
7. Produce outline, proof requirements, and recommendation logic by use case.

Output Files

• scripts/marketing/<slug>/07-competitor-briefs.md
• scripts/marketing/<slug>/08-page-outline-vs-and-alt.md
• scripts/marketing/<slug>/09-claim-verification-table.csv
• scripts/marketing/<slug>/09-proof-required.md
• scripts/marketing/<slug>/07-sources.md
• scripts/marketing/<slug>/NO-WEB-FALLBACK.md (only when web is unavailable)

QA Checklist

• Competitor claims are sourced and date-stamped.
• Your product limitations are acknowledged honestly.
• Recommendations are audience/use-case specific.
• CTA path is clear for readers ready to switch.

Failure Modes

• Unverified competitor data: mark as unverified and avoid hard claims.
• Biased framing: add balanced "best-for" guidance.
• Thin content: include scenarios and migration notes.

Next Skill Routing

• Run copywriting to draft final page copy.
• Run seo-audit after publish for optimization feedback.