Marketing Copy

Overview

Generates high-converting SMS marketing messages, lead generation copy, and automation sequences. Uses the AIDA framework (Attention → Interest → Desire → Action) to structure persuasive messaging that drives engagement and conversions.

Auto-Activation Conditions

This skill activates when:

• ✅ User asks to write SMS or text marketing messages
• ✅ Request involves lead generation or nurturing copy
• ✅ Task mentions drip campaigns or automation sequences
• ✅ User needs ad copy, CTAs, or promotional text
• ✅ Keywords: sms, lead gen, marketing, automation, drip, nurture, cta

Does NOT activate when:

• ❌ Long-form content (blog posts, articles) → use documentation skill
• ❌ Technical documentation → use docs skill
• ❌ Code generation → use code skills
• ❌ Video scripts needing visual directions → different skill needed

Instructions

Phase 1: Gather Context

Before writing, extract these from the request:

context = {
    "product_service": "<what are we selling?>",
    "target_audience": "<who are we talking to?>",
    "pain_point": "<what problem do they have?>",
    "desired_outcome": "<what do they want?>",
    "cta_goal": "<what action should they take?>",
    "tone": "<professional|casual|urgent|friendly>",
    "character_limit": 160  # SMS default, adjust if needed
}

If any context is missing, ask the user before proceeding.

Phase 2: Apply AIDA Framework

A - Attention (Hook)

Grab attention in the first 5-10 words:

• Use personalization: "Hey {name},"
• Ask a question: "Tired of X?"
• State a bold claim: "Get X in just Y days"
• Create urgency: "Last chance:"

I - Interest (Problem/Benefit)

Connect to their pain point or desire:

• Acknowledge the problem they face
• Hint at the solution
• Use "you" language

D - Desire (Value Proposition)

Make them want what you're offering:

• Specific benefits, not features
• Social proof if available
• Overcome objections

A - Action (CTA)

Clear, single action to take:

• Reply YES
• Click link
• Call now
• Use code X

Phase 3: Write the Copy

SMS Format (160 chars)

[HOOK] + [VALUE] + [CTA]

Example:
"Hey {name}! Your free consultation expires tonight. Get personalized advice worth $200 - Reply YES to claim before midnight"

Lead Gen Sequence (Multi-touch)

Day 1: Introduction + value hook
Day 3: Pain point agitation
Day 5: Solution presentation
Day 7: Urgency + final CTA

Phase 4: Optimize & Variations

Always provide:

1. Primary version (recommended)
2. A/B test variation
3. Shorter alternative (if applicable)

AIDA Templates

Template 1: Problem-Solution SMS

[Pain point question]? [Solution teaser]. [Specific benefit]. [CTA + urgency]

Example:
"Struggling to get leads? Our clients avg 47 new leads/week. See how → [link] (offer ends Friday)"

Template 2: Social Proof SMS

[Result achieved] for [similar customer]. [Implied benefit for reader]. [CTA]

Example:
"Sarah doubled her revenue in 60 days. Want the same playbook? Reply GROW for free access"

Template 3: Urgency SMS

[Time-sensitive hook]: [Offer]. [Scarcity]. [CTA]

Example:
"FINAL HOURS: 50% off ends at midnight. Only 3 spots left. Grab yours → [link]"

Template 4: Nurture Sequence Message

Day 1: "Welcome to [brand]! Here's your free [resource]: [link]. Reply with questions!"

Day 3: "Quick tip: [valuable insight related to their pain point]. More strategies in our guide → [link]"

Day 5: "Most [audience] struggle with [pain point]. Here's how our clients solve it: [brief solution]. Want details? Reply INFO"

Day 7: "Last chance: [offer] expires tomorrow. [Benefit recap]. Claim now → [link]"

Examples

Example 1: Real Estate Lead Gen

Input: "Write SMS for real estate leads who downloaded a home buying guide"

AIDA Analysis:

• A: Personalized follow-up
• I: Home buying is stressful
• D: Expert guidance, local knowledge
• A: Schedule call

Output:

Primary:
"Hi {name}! Thanks for downloading our home buying guide. Questions about the market? I specialize in [area] - reply CALL for a free 15-min chat"

Variation:
"{name}, ready to find your dream home? I've helped 50+ families this year. Reply YES and let's talk about what you're looking for"

Example 2: SaaS Trial Expiring

Input: "SMS for users whose free trial ends in 24 hours"

AIDA Analysis:

• A: Urgency (24 hours)
• I: They've invested time learning the tool
• D: Don't lose progress/data
• A: Upgrade now

Output:

Primary:
"Your free trial ends tomorrow! Keep all your [data/work] - upgrade now and get 20% off your first month: [link]"

Variation:
"24 hours left on your trial. Questions before you decide? Reply HELP or upgrade here: [link]"

Example 3: Appointment Reminder + Upsell

Input: "Reminder for dental appointment with teeth whitening upsell"

Output:

Primary:
"Reminder: Your cleaning is tomorrow at 2pm. Want a brighter smile? Add whitening for just $99 (reg $199). Reply YES to add!"

Variation:
"See you tomorrow at 2pm! Quick Q: interested in our $99 whitening special? Reply BRIGHT to add it to your visit"

Quality Checklist

Before delivering copy, verify:

• Under character limit (160 for SMS, or specified limit)
• AIDA framework applied
• Clear single CTA
• Personalization tokens noted: {name}, {date}, etc.
• Urgency/scarcity if appropriate
• A/B variation provided
• No spam trigger words (FREE!!!, Act Now!!!, etc.)
• Compliant with SMS marketing guidelines

Anti-Patterns

• ❌ ALL CAPS MESSAGES (looks like spam)
• ❌ Multiple CTAs in one message
• ❌ Vague CTAs like "Learn more"
• ❌ No personalization
• ❌ Features instead of benefits
• ❌ Messages over 160 chars without warning
• ❌ Missing urgency in time-sensitive offers

SMS Compliance Notes

• Always include opt-out option in sequences
• Identify sender/brand
• Don't send outside business hours
• Respect frequency limits

Integration

• Works with: data-analysis (for A/B test results), documentation (for longer content)
• Browser: Not required

Changelog

• v1.0.0 (2025-01-25): Initial creation - SMS, lead gen, AIDA framework