Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling.
value-messaging follows the SKILL.md standard. Use the install command to add it to your agent stack.
--- name: value-messaging description: Use to map pricing/packaging tiers to tailored value pillars, proof, and objection handling. --- # Value Messaging Matrix Skill ## When to Use - Preparing sales/CS enablement for new pricing launches. - Crafting website/product copy that explains packaging differences. - Equipping deal desk with talk tracks for defending price/value. ## Framework 1. **Tier Overview** – summarize who each package is for and core outcomes. 2. **Value Pillars** – list 3-4 benefits per tier with quantified proof. 3. **Proof Layer** – attach customer stories, metrics, analyst quotes per pillar. 4. **Objections & Responses** – map common pricing objections with rebuttals + trade-up logic. 5. **Upgrade Path** – outline triggers for upsell/cross-sell conversations. ## Templates - Tier one-pager (audience, benefits, proof, CTA). - Objection-response table. - Upsell trigger checklist. ## Tips - Align language with brand/PMM messaging to avoid drift. - Include TCO comparisons vs status quo/competitors. - Pair with `packaging-framework` to keep messaging tied to fences. ---